Practical ecommerce education for athletes building something beyond the next competition.
Our purpose
Athletes Ecommerce is Christian Honer’s educational project for current and former athletes exploring merchandise and online business. The goal is to make the decisions clearer: what to sell, how to fulfill it, what the numbers mean, and how to give customers a good experience.
How we approach recommendations
Guides combine practical planning frameworks with published vendor documentation and relevant primary sources. Recommendations are editorial judgments, not independent laboratory tests. Illustrative examples are labeled. We do not claim that a platform guarantees sales or that a merchandise idea has been validated without evidence.
Affiliate disclosure
We may earn commissions from Shopify and HighLevel when visitors sign up through our affiliate links. These commercial relationships help support the publication. You can use the educational guides without purchasing either platform. Vendor pricing, terms, and capabilities should be confirmed with the vendor before signing up.
Scope and updates
These resources provide general education. NIL content is a preparation aid and does not replace advice from your school, governing body, or qualified professional. Source checks and review dates appear on relevant guides. We aim to update material when the underlying information changes.
Start with the store launch guide, compare platforms, or use the calculator.